Buy-and-Hold is a popular investment strategy which focuses on long-term investments. It requires less day-to-day attention and is considered a passive investment manage strategy, which is not driven by short-term fluctuations in the market. The underlying premise of a buy-and-hold strategy include: (i) good investments grow in value over the long-term, (ii) the transaction costs of frequent transactions materially reduce investment returns, and (iii) most investors are unable to effectively time the market. Buy-and-hold strategies also minimize the effect of cognitive bias that arises in frequent trading and emotional reaction to short term market events.